How can medical excellence, sports science innovation, and human-centered care be brought together under one digital roof? With the relaunch of OAG Campus Cologne, Sanders Art Direction has created a brand environment that does exactly that — placing people consistently at the center of the experience.
Unified Brand Identity & Strategic Communication
At the core of the new platform is a clearly defined umbrella brand strategy, uniting the three key pillars of the OAG Campus: the overarching OAG Campus brand, the established orthopedic center Orthopädie am Gürzenich, and the newly developed, forward-thinking proMotion Lab. Each unit retains its individual identity while contributing to a cohesive and recognizable brand system.
Focus on People: Digital Thinking, Designed Around the Patient
The new website approaches communication from the perspective of the patient. A dedicated navigation point leads to an interactive area offering clearly structured information, testimonials, and helpful resources. Appointment booking, self-care guides, and intuitive navigation provide real support in what can be a complex field.
Design That Connects – Content That Resonates
The modern, responsive web design translates the OAG Campus values — precision, trust, and progress — into an intuitive user experience. From structured navigation and real-time feedback to the integration of Google Reviews and social media: each touchpoint was designed to be both functional and emotionally engaging.
Brand Leadership with Purpose
Combining strategic brand development, portfolio analysis, and culturally aware communication, this relaunch is more than a digital upgrade — it’s the creation of a digital ecosystem for interdisciplinary sports orthopedics. It’s a system that makes patient orientation tangible — and a brand visible that stands for both medical excellence and cultural relevance.
©2025 Sanders Art Direction – Freelance Cultural Branding
