Portfolio: HS-Die Autolackierer
A brand evolution rooted in local relevance, crafted to elevate identity, trust, and community presence.
Client
HS-Die Autolackierer GmbH & Co. KG
Date
March 2020
Expertise
S AD developed a brand identity that merges regional pride with personal commitment. The logo “HS” reflects both the license plate code of Heinsberg — the company’s home base — and the initials of its founders, Hanisch and Siegers. This dual meaning anchors the brand in authenticity. We built a clear, approachable system that conveys precision, reliability, and down-to-earth expertise. Through strategic design and messaging, we crafted a presence that connects with customers and communicates trust across every touchpoint — from signage to digital platforms.
“Exactly what we envisioned – a bold and powerful identity. Strong presence for our region and beyond. Brilliantly executed!”
Marc Siegers, Managing Partner, HS-Die Autolackierer
“Exactly what we envisioned – a bold and powerful identity. Strong presence for our region and beyond. Brilliantly executed!”
Marc Siegers, Managing Partner, HS-Die Autolackierer
