With the rebranding of HS – Die Autolackierer, Sanders Art Direction developed a visual and verbal system that grounds the brand in local pride while elevating its presence across digital and physical touchpoints — making trust, precision, and personality tangible at every level.
How can craftsmanship and local pride come together in one cohesive brand?
For HS – Die Autolackierer, Sanders Art Direction created a brand identity that is both authentic and approachable — from the logo to the full customer journey.
HS Means More
At the heart of the identity is the logo: “HS.” It’s more than just two letters. Representing the license plate code for Heinsberg — the company’s hometown — and the initials of its founders, **Hanisch and Siegers**, the mark reflects deep roots and personal commitment. A small detail with big meaning.
A Visual Language Built on Trust
The design system is clean, straightforward, and intentionally grounded. Through clear forms, a reliable color palette, and down-to-earth messaging, we’ve built a brand presence that reflects precision, professionalism, and accessibility — across all channels, from print to digital.
Design That Delivers
From signage to social media, the visual identity doesn’t just look sharp — it builds connection. Every touchpoint is designed to reinforce trust and confidence. Messaging and visuals speak one unified language: honest, human, and unmistakably local.
©2025 Sanders Art Direction – Freelance Cultural Branding
