Portfolio: TBS Truck & Bus Service Heinsberg
A mission-led brand that embodies knowledge, fosters learning, and strengthens ties to the local region.
Rooted in vocational purpose and regional pride, the TBS Heinsberg brand case by Sanders Art Direction centers around a content-first narrative that redefines technical education in a digital age. Focused on craftsmanship, collaboration, and mobility, the new identity and platform translate clarity, trust, and real-world relevance into every interaction — from visual design to verbal tone, online and offline.
“Crafted with regional pride and vocational vision, this new identity truly reflects who we are — forward-thinking, hands-on, and future-ready.”
Jörg Hanisch & Harald Küppers, Managing Directors, TBS Truck & Bus Service Heinsberg
“Crafted with regional pride and vocational vision, this new identity truly reflects who we are — forward-thinking, hands-on, and future-ready.”
Jörg Hanisch & Harald Küppers, Managing Directors, TBS Truck & Bus Service Heinsberg
