Portfolio: Lüderitz Speed Challenge, Namibia
A brand evolution driven by wind, performance, and visual clarity — crafted to amplify precision, speed, and global recognition.
Sanders Art Direction was commissioned in 2018 to shape the brand identity of the Lüderitz Speed Challenge,Namibia. Without losing the spirit of its surf-inspired roots, S AD crafted a more professional identity — introducing a sharper narrative, bold creative energy, striking visual cues, and a focused marketing strategy. The result: a brand that captures the raw power and pinpoint precision of speed surfing.
“Zero compromise. Rock ‘n’ roll, Sanders Art Direction!”
Raffaello Gardelli, Organizer, Lüderitz Speed Challenge, Namibia
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“Zero compromise. Rock ‘n’ roll, S AD!”
Raffaello Gardelli, Organizer, Lüderitz Speed Challenge, Namibia
