From November 3 to 30, 2025, Sanders Art Direction will accompany the world-renowned speed surfing event in Namibia as the Official Branding Partner — bringing creative power and strong brand energy.
Sanders Art Direction becomes Official Branding Partner of the Lüderitz Speed Challenge 2025
S AD is proud to serve this year as the Official Branding Partner of the Lüderitz Speed Challenge in Namibia. The globally acclaimed windsurfing and kitesurfing event takes place from November 3 to 30, 2025, in Lüderitz and annually attracts the fastest speed surfers from around the world.
Our connection to this unique event dates back to 2016. Since then, S AD has been involved in various creative and marketing roles — from visual communication to brand development initiatives.
In 2018, we were commissioned to reshape the brand identity of the Lüderitz Speed Challenge. Without losing the spirit of its surf-inspired roots, we crafted a more professional brand image — featuring a clearer narrative, striking visual cues, bold creativity, and a focused marketing strategy.
The result: a brand that powerfully captures the raw force and precise technique of speed surfing.
A Brand Moving with a Momentum
With our new role as Official Branding Partner in 2025, we continue this success story — bringing fresh, dynamic, and authentic brand impulses on and off the water this year as well.
©2025 Sanders Art Direction – Freelance Cultural Branding
