OAG Campus – Where Culture Meets Clinical Practice

August 16, 2025
Sanders Art Direction, Orthopädie am Gürzenich, Köln

How can medical excellence, sports science innovation, and human-centered care be brought together under one digital roof? With the relaunch of OAG Campus Cologne, Sanders Art Direction has created a brand environment that does exactly that — placing people consistently at the center of the experience.

proMotion Lab, Labor für Bewegungsanalysen und Muskelfunktionsdiagnostik in Köln

Unified Brand Identity & Strategic Communication

At the core of the new platform is a clearly defined umbrella brand strategy, uniting the three key pillars of the OAG Campus: the overarching OAG Campus brand, the established orthopedic center Orthopädie am Gürzenich, and the newly developed, forward-thinking proMotion Lab. Each unit retains its individual identity while contributing to a cohesive and recognizable brand system.

Focus on People: Digital Thinking, Designed Around the Patient

The new website approaches communication from the perspective of the patient. A dedicated navigation point leads to an interactive area offering clearly structured information, testimonials, and helpful resources. Appointment booking, self-care guides, and intuitive navigation provide real support in what can be a complex field.

Design That Connects – Content That Resonates

The modern, responsive web design translates the OAG Campus values — precision, trust, and progress — into an intuitive user experience. From structured navigation and real-time feedback to the integration of Google Reviews and social media: each touchpoint was designed to be both functional and emotionally engaging.

Sanders Art Direction, Campain proMotion Lab, Cologne

Brand Leadership with Purpose

Combining strategic brand development, portfolio analysis, and culturally aware communication, this relaunch is more than a digital upgrade — it’s the creation of a digital ecosystem for interdisciplinary sports orthopedics. It’s a system that makes patient orientation tangible — and a brand visible that stands for both medical excellence and cultural relevance.

©2025 Sanders Art Direction – Freelance Cultural Branding

Published On: August 16, 2025Categories: Design, Identity, Strategy278 wordsViews: 500