Portfolio: Classic Kontor
Designing a brand narrative where authentic apparel meets a visual language rooted in tradition and pride.

Driven by authentic heritage and sartorial passion, the Classic Kontor brand case by Sanders Art Direction shapes a timeless yet contemporary identity for finest authentic apparel. Guided by a deep respect for craftsmanship and detail, the new corporate design blends tradition with modern aesthetics, creating a visual language that resonates across generations. The campaign concept — brought to life through editorial storytelling in The Heritage Post — celebrates style, substance, and the enduring value of well-made garments, connecting brand legacy with a forward-looking vision.


“Shaping Classic Kontor’s identity was about more than design — it’s about giving heritage a bold new voice.”
Marco Sanders, Founder & Creative Director of Sanders Art Direction (S AD)





“Shaping Classic Kontor’s identity was about more than design — it’s about giving heritage a bold new voice.”
Marco Sanders, Founder & Creative Director of Sanders Art Direction (S AD)


