Portfolio: Classic Kontor

Designing a brand narrative where authentic apparel meets a visual language rooted in tradition and pride.

Sanders Art Direction, Classic Kontor

Client

Classic Kontor

Date

August 2020

Expertise

Driven by authentic heritage and sartorial passion, the Classic Kontor brand case by Sanders Art Direction shapes a timeless yet contemporary identity for finest authentic apparel. Guided by a deep respect for craftsmanship and detail, the new corporate design blends tradition with modern aesthetics, creating a visual language that resonates across generations. The campaign concept — brought to life through editorial storytelling in The Heritage Post — celebrates style, substance, and the enduring value of well-made garments, connecting brand legacy with a forward-looking vision.

Sanders Art Direction, Classic Kontor
Sanders Art Direction, Classic Kontor, Advertising

“Shaping Classic Kontor’s identity was about more than design — it’s about giving heritage a bold new voice.”

Marco Sanders, Founder & Creative Director of Sanders Art Direction (S AD)

Sanders Art Direction, Anzeige Classic Kontor, Heritage Post
Sanders Art Direction, Classic Kontor, Advertising
Sanders Art Direction, Classic Kontor, Advertising
Sanders Art Direction, Classic Kontor
Sanders Art Direction, Classic Kontor, Advertising

“Shaping Classic Kontor’s identity was about more than design — it’s about giving heritage a bold new voice.”

Marco Sanders, Founder & Creative Director of Sanders Art Direction (S AD)

Sanders Art Direction, Classic Kontor, Advertising
Sanders Art Direction, Classic Kontor, Advertising
Sanders Art Direction, Classic Kontor, Advertising