Portfolio: HS-Die Autolackierer

A brand evolution rooted in local relevance, crafted to elevate identity, trust, and community presence.

HS-Die Autolackierer, Sanders Art Direction, Karosserie und Lackierfachbetrieb im Kreis Heinsberg

Client

HS-Die Autolackierer GmbH & Co. KG

Date

March 2020

Expertise

S AD developed a brand identity that merges regional pride with personal commitment. The logo “HS” reflects both the license plate code of Heinsberg — the company’s home base — and the initials of its founders, Hanisch and Siegers. This dual meaning anchors the brand in authenticity. We built a clear, approachable system that conveys precision, reliability, and down-to-earth expertise. Through strategic design and messaging, we crafted a presence that connects with customers and communicates trust across every touchpoint — from signage to digital platforms.

“Exactly what we envisioned – a bold and powerful identity. Strong presence for our region and beyond. Brilliantly executed!”

Marc Siegers, Managing Partner, HS-Die Autolackierer

HS-Die Autolackierer, Sanders Art Direction, Karosserie und Lackierfachbetrieb im Kreis Heinsberg

“Exactly what we envisioned – a bold and powerful identity. Strong presence for our region and beyond. Brilliantly executed!”

Marc Siegers, Managing Partner, HS-Die Autolackierer

Sanders Art Direction, HS-Die Autolackierer, Kommunikationsdesign
Sanders Art Direction, HS-Die Autolackierer, Kommunikationsdesign
Sanders Art Direction, HS-Die Autolackierer, Kommunikationsdesign
Sanders Art Direction, HS-Die Autolackierer, Kommunikationsdesign