Portfolio: OAG Campus
Redefining modern sports orthopedic campus life through the anatomy of a brand in motion.

S AD reimagined Orthopädie am Gürzenich as a contemporary campus for interdisciplinary sports orthopedics. The project included a full creative transformation — from visual identity, spatial design, and content strategy to digital presence. At its core: the new proMotion Lab, where diagnostic precision meets aesthetic clarity. A brand shaped by movement, performance, and cultural relevance — both physically and digitally.



“Our corporate design captures who we are — medical excellence, interdisciplinary collaboration, and a strong patient focus.”
Dr. med. Guido Laps & Oliver Pütz, Medical Directors of Orthopädie am Gürzenich













“Our corporate design captures who we are — medical excellence, interdisciplinary collaboration, and a strong patient focus.”
Dr. med. Guido Laps & Oliver Pütz, Medical Directors of Orthopädie am Gürzenich







