S AD created a brand foundation that captures the rhythm of the waves and the spirit of Cape Town’s surf culture. For Surf’n’Curve, we shaped a creative strategy rooted in vision, cultural momentum, and meaningful connection. The identity flows from core values into every interaction — blending visual energy with emotional clarity. Through tools like Vision Crafting, Cultural Signal Boost, and the Customer Experience Loop, we established a system that feels alive and in motion. As part of the launch, we brought the brand into the city with bold guerrilla marketing — including large-scale billboards on building facades in downtown Cape Town.