Portfolio: TBS Truck & Bus Service Heinsberg

A mission-led brand that embodies knowledge, fosters learning, and strengthens ties to the local region.

TBS Truck & Bus Service Heinsberg, Sanders Art Direction

Client

HS-Die Autolackierer GmbH & Co. KG

Date

August 2022

Expertise

Rooted in vocational purpose and regional pride, the TBS Heinsberg brand case by Sanders Art Direction centers around a content-first narrative that redefines technical education in a digital age. Focused on craftsmanship, collaboration, and mobility, the new identity and platform translate clarity, trust, and real-world relevance into every interaction — from visual design to verbal tone, online and offline.

“Crafted with regional pride and vocational vision, this new identity truly reflects who we are — forward-thinking, hands-on, and future-ready.”

Jörg Hanisch & Harald Küppers, Managing Directors, TBS Truck & Bus Service Heinsberg

SAD, TBS-Heinsberg, Recruting Anzeige
Sanders Art Direction, TBS Truck & Bus Service Heinsberg, Branding

“Crafted with regional pride and vocational vision, this new identity truly reflects who we are — forward-thinking, hands-on, and future-ready.”

Jörg Hanisch & Harald Küppers, Managing Directors, TBS Truck & Bus Service Heinsberg

Sanders Art Direction, TBS Truck & Bus Service Heinsberg, Branding
Sanders Art Direction, TBS Truck & Bus Service Heinsberg, Branding